One of the hardest things to do when producing creative Packshot photography is finding the balance between budget and quality. This article explores some of the cost implications behind shoots and gives one way to strike that balance.
Advertising photography is quite possibly one of the most complex and in-depth forms of photography. Standards are sky high and as such I utilise every tool at my disposal to get the job done. Why, however, do some amateurs view Photoshop negatively? I examine that idea here.
Actions are a very powerful tool in Photoshop but only when they’ve been created correctly. This article explains what they are, why they’re useful, and shows you how to create them properly.